Ed’s Blog
Ed in China

Ed in China

Nov. 19th, Ed left New York for China on an exciting and adventurous trip that he has been expecting for a long time. From Ed… Nov.23rd, 2013 For my friends in New York and elsewhere USA, I should report my new Journey to Asia. This time I am starting in Shanghai to do some business...
Time Warner Cable Launches IntelligentHome at BMS

Time Warner Cable Launches IntelligentHome at BMS

New York, NY (November 7, 2013), 723 Washington St. — Time Warner Cable today announced the launch of its new home management and security system — IntelligentHome. Offering a variety of smart home technology features and professional security, it can provide invaluable reassurance and personalized comfort anytime with anywhere access. We had great fun at...
China Blog 2013

China Blog 2013

This year, I have decided to speak at and attend both Beijing and Shanghai versions of the EARS conference. November 28th to December 4. Bilingual event website here…     The Beijing Version will be part of the Strawberry Music Festival, part of the Modern Sky Festival, and will feature 30 bands playing around different...
Dressbarn 2013 Winter Catalog Photoshoot

Dressbarn 2013 Winter Catalog Photoshoot

  August 19th-23th, our guest was from the women clothing brand Dressbarn, they were here for the whole week shooting their winter catalog. It feels like Christmas again! Not only they transform the living room on 4th floor to a fully decorated Christmas party, but also we spent good time together celebrating. It was one...
Blue Buffalo Pet Food TV Commercial

Blue Buffalo Pet Food TV Commercial

    May.17th, we had a really fun and special commercial shooting. Because it’s for pet food! There were 4 dogs and 4 cats coming to the shooting. They are all stars! We all get along really well in the big house. The shooting mainly took place on the third and fourth floor of the...
VMware TV Commercial at BMS

VMware TV Commercial at BMS

  May.14th, we had another TV commercial shooting for a straight 14 hours at the studio. It was for VMware, Microsoft’s biggest competitors, a software company that provides cloud and vitualization software and services. It was founded Palo Alto, CA. The production company StarDust is also a California based visual supply company. We had great...
NBC Universal Dateline Story Interview hosted by Hoda Kotb

NBC Universal Dateline Story Interview hosted by Hoda Kotb

  May. 29th, we were working again with NBC Universal and Hoda Kotb for a Dateline Story on teenagers getting cosmetic surgery. We have two interviewees Donovan and Connor, they shared their personal stories of getting plastic surgeries with the help from the organization “Little Baby Face”. They were interviewed by Hoda Kotb. The shooting...
Press Event and Private Conference at BMS for Fruttare (Unilever), hosting Ne-Yo and Cher Lloyd.

Press Event and Private Conference at BMS for Fruttare (Unilever), hosting Ne-Yo and Cher Lloyd.

Hand it to the folks at Golin Harris and Unilever… They held an elegant VIP press and Branding conference at BMS. It was packed with good food, conversations, clever presentations and seemingly a lot of fun. It was the main stage for announcing the joint deal with Ne-Yo and Cher Lloyd for their song writing...
Vince Vaughn here for another Saturday Night Live

Vince Vaughn here for another Saturday Night Live

    This was another episode for SNL shot at BMS. This came just after a few weeks after the Justin Timberlake piece at BMS. This episode was actually shot in the Master Bedroom Bathroom, and there was a real charmer there.   Vince Vaughn is a most relaxed and naturally funny guy…and seems to...
Justin Timberlake at BMS. A Short film for Saturday Night Live.

Justin Timberlake at BMS. A Short film for Saturday Night Live.

http://www.nbc.com/assets/video/widget/widget.html?vid=n33636   We had a shoot for Saturday Night Live with Justin Timberlake here at BMS. It was filmed all day Friday, and went quickly on air the next ( Saturday) night. So you get a sense that this is quick turnaround time, one day to be precise. The shoot lasted for a good 12...
NBC Upfront Party

NBC Upfront Party

Back in February, the beautiful and upscale NBC Upfront Launch Party was held at Bennett Media Studio.
EARS ON SHANGHAI

EARS ON SHANGHAI

I am on my way to China on November 2nd. I will be speaking at a conference in Shanghai. EARS ON SHANGHAI is a one-day creative industries summit promoting European-Chinese collaboration, with a major focus on music and the performing arts. The event includes a series of panel presentations and roundtable discussions, featuring Chinese and...